Massachusetts' MassHealth Program
Monitoring and Lessons Learned
Monitoring
The MassHealth program also expanded its data utilization and measurement efforts to include:
- Use of Currrent Population Survey (CPS) data to estimate Statewide enrollment targets.
- Development of a tracking system which monitors enrollment by zip code and primary language.
- A State survey which captures regional information on insurance coverage, socio-demographics, health status, and utilization. The survey will capture information on 3,625 households in 5 regions via in-person interviews and telephone interviews conducted in Spanish and English.
- A review of the results of CPS, the Massachusetts survey, and the Urban Institute Survey to assess differences in the findings regarding the uninsured population.
Lessons Learned From Massachusetts’ Experience
Developing effective outreach strategies:
- Providers can be a key resource in increasing enrollment because of their contact with potential participants. Note, however, that providers are only effective in capturing children and families once they seek health services.
- Outreach to multiple organizations is essential.
- Cultural/language issues must be addressed throughout the outreach and enrollment process.
- No single message or tactic will work: People need to hear information multiple times from a variety of sources before they believe it and act.
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Outrch./Enroll. 
