Effective State Medicaid Outreach
Strategies
Current health services research indicates that in previous Medicaid expansions, States
that simultaneously implemented presumptive eligibility and dropped assets tests
experienced the most rapid growth in enrollment. States may find with SCHIP as well that
utilizing multiple enrollment and eligibility simplification strategies will yield more
rapid increases in enrollment.
This section provides profiles of two States' experiences in
developing and implementing effective multi-modal outreach strategies, as presented by
Mark Reynolds (MA) and Joe Quinn (AR) at the September 1998 SCHIP Workshop.
- Massachusetts' MassHealth Program.
- Arkansas' ARKids First Program.
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