Crosby Capabilities Briefing
March 6, 2014
March 6, 2014
- Fully integrated marketing communications.
- Team of 50+.
- #14 on O'Dwyer's list of largest healthcare PR firms.
- Top 15 GSA AIMS Contractor.
- Annapolis and D.C. Offices.
Images of the logos of the different organizations in government and healthcare that Crosby Marketing Communications works with.
The Crosby Team for AHRQ
Abt Associates: Leader in health research, program implementation, evaluation.
GroupHealth Research Institute: The Center for Community Health & Evaluation and the MacColl Center for Health Care Innovation bring research and evidenced-based innovations to care delivery.
WebMD: Nation's most trusted provider of health information and largest provider of health education/CMEs.
Gravitytank: An innovation consultancy, helping healthcare organizations find new ways to collaborate, learn and enter new markets.
PS: Leading manager of in-person and virtual conferences, meetings and workshops.
The Crosby Team for AHRQ
AHEC: National Area Health Education Centers Organization provides reach in rural and urban communities.
Diffusion Associates: Leading behavioral science researchers: organizational change, knowledge management, diffusion of innovations.
The Disparities Solution Center: Policies and practices to end disparities in healthcare.
Our Integrated Approach/Capabilities
Images of four different healthcare professional teams in a circle. Around the circle are the following capabilities: Research & Planning; Stakeholder/Industry Outreach; Clinician/Patient Education; Strategic Partnerships; Social Marketing & Behavior Change; PSA Campaigns; Digital/Mobile Destinations & Applications; Tools & Materials: and Metrics Collection & Program Evaluation.
AHRQ: Disseminating PCOR Through Clinical Decision Support
- CDS Stakeholder Input.
- Market Analysis and Environmental Scan.
- Focus Group Research.
- Strategic Roadmap for PCOR Dissemination.
To the right of the text above are two images of health professionals using advanced technology.
Ameritox: Helping Clinicians Improve Care For Chronic Pain Patients
- Clinical outreach and knowledge transfer initiatives.
- Create tools and patient aids to increase utilization.
- Promote research studies: posters, jackets, microsites.
- Conference support – materials, presentations, outreach.
Example of some marketing materials that Crosby produced. To the bottom of the list are images of several products including a Clinical Study Microsite and Slip Case, and Implementation Guides.
More images of products created by Crosby for Ameritox.
Kaiser Permanente: Digital Tools Help People Make Healthy Choices
- Daily text-based interventions make the desired behavior easy.
- Seamless links to branded online platforms (mobile, web).
- Increase awareness through integrated communications.
Below the list are images of sample products that Crosby created for Kaiser Permanente.
HRSA: National Outreach To Increase Organ Donation
- Communications research, creative testing.
- Multi-cultural outreach, PSAs, media relations.
- OPO network collaboration.
Below the list are images of posters from a marketing campaign that Crosby created for HRSA.
More images of products created by Crosby for HRSA, including an organ donation process video, a mobile website, and their Facebook page (100k+ likes).
CAQH: Supporting a National Healthcare IT Initiative
- Encourage healthcare organizations, IT service providers to get CORE certified.
- Open doors for C-level dialogue.
- High-impact ad, media coverage.
To the right of the text is an image of a marketing campaign created by Crosby for CAQH. Below the text is a composite image of logos from the Wall Street Journal, New York Times, Modern Healthcare, HealthData, and Health Management Technology
Learn To Live: Two Decades of Grassroots Tobacco Prevention Programs
Images from tobacco prevention programs that were created by Crosby including toolkits for educators and public health officials, a gaming gap to educate teens, the Flame Wars site on Facebook, and a Smoking Stinks campaign for Tobacco-Free Kids Week in 2011.