Crosby Capabilities Briefing

Slide Presentation

This is a slide presentation of a webinar presented on March 6, 2014.

March 6, 2014

Slide 1

Capabilities Briefing

Capabilities Briefing

March 6, 2014

Slide 2

About Us

About Us

  • Fully integrated marketing communications.
  • Team of 50+.
  • #14 on O'Dwyer's list of largest healthcare PR firms.
  • Top 15 GSA AIMS Contractor.
  • Annapolis and D.C. Offices.

Slide 3

Slide 3

Images of the logos of the different organizations in government and healthcare that Crosby Marketing Communications works with.

Slide 4

The Crosby Team for AHRQ

The Crosby Team for AHRQ

Abt Associates: Leader in health research, program implementation, evaluation.

GroupHealth Research Institute: The Center for Community Health & Evaluation and the MacColl Center for Health Care Innovation bring research and evidenced-based innovations to care delivery.

WebMD: Nation's most trusted provider of health information and largest provider of health education/CMEs.

Gravitytank: An innovation consultancy, helping healthcare organizations find new ways to collaborate, learn and enter new markets.

PS: Leading manager of in-person and virtual conferences, meetings and workshops.

Slide 5

The Crosby Team for AHRQ

The Crosby Team for AHRQ

AHEC: National Area Health Education Centers Organization provides reach in rural and urban communities.

Diffusion Associates: Leading behavioral science researchers: organizational change, knowledge management, diffusion of innovations.

The Disparities Solution Center: Policies and practices to end disparities in healthcare.

Slide 6

Our Integrated Approach/Capabilities

Our Integrated Approach/Capabilities

Images of four different healthcare professional teams in a circle. Around the circle are the following capabilities: Research & Planning; Stakeholder/Industry Outreach; Clinician/Patient Education; Strategic Partnerships; Social Marketing & Behavior Change; PSA Campaigns; Digital/Mobile Destinations & Applications; Tools & Materials: and Metrics Collection & Program Evaluation.


Slide 7

AHRQ: Disseminating PCOR Through Clinical Decision Support

AHRQ: Disseminating PCOR Through Clinical Decision Support

  • CDS Stakeholder Input.
  • Market Analysis and Environmental Scan.
  • Focus Group Research.
  • Strategic Roadmap for PCOR Dissemination.

Knowledge Suppliers
Professional Societies
EHR/CDS Vendors
CMIOs/CNIOs
Clinicians/End-Users
Patients

To the right of the text above are two images of health professionals using advanced technology.

Slide 8

Ameritox: Helping Clinicians Improve Care For Chronic Pain Patients

Ameritox: Helping Clinicians Improve Care For Chronic Pain Patients

  • Clinical outreach and knowledge transfer initiatives.
  • Create tools and patient aids to increase utilization.
  • Promote research studies: posters, jackets, microsites.
  • Conference support – materials, presentations, outreach.

Example of some marketing materials that Crosby produced. To the bottom of the list are images of several products including a Clinical Study Microsite and Slip Case, and Implementation Guides.

Slide 9

Ameritox

Ameritox

More images of products created by Crosby for Ameritox.

Slide 10

Kaiser Permanente: Digital Tools Help People Make Healthy Choices

Kaiser Permanente: Digital Tools Help People Make Healthy Choices

  • Daily text-based interventions make the desired behavior easy.
  • Seamless links to branded online platforms (mobile, web).
  • Increase awareness through integrated communications.

Below the list are images of sample products that Crosby created for Kaiser Permanente.

Slide 11

HRSA: National Outreach To Increase Organ Donation

HRSA: National Outreach To Increase Organ Donation

  • Communications research, creative testing.
  • Multi-cultural outreach, PSAs, media relations.
  • OPO network collaboration.

Below the list are images of posters from a marketing campaign that Crosby created for HRSA.

Slide 12

HRSA

HRSA

More images of products created by Crosby for HRSA, including an organ donation process video, a mobile website, and their Facebook page (100k+ likes).

Slide 13

CAQH: Supporting a National Healthcare IT Initiative

CAQH: Supporting a National Healthcare IT Initiative

  • Encourage healthcare organizations, IT service providers to get CORE certified.
  • Open doors for C-level dialogue.
  • High-impact ad, media coverage.

To the right of the text is an image of a marketing campaign created by Crosby for CAQH. Below the text is a composite image of logos from the Wall Street Journal, New York Times, Modern Healthcare, HealthData, and Health Management Technology

Slide 14

Learn To Live: Two Decades of Grassroots Tobacco Prevention Programs

Learn To Live: Two Decades of Grassroots Tobacco Prevention Programs

Images from tobacco prevention programs that were created by Crosby including toolkits for educators and public health officials, a gaming gap to educate teens, the Flame Wars site on Facebook, and a Smoking Stinks campaign for Tobacco-Free Kids Week in 2011.

Page last reviewed March 2014
Internet Citation: Crosby Capabilities Briefing : Slide Presentation. March 2014. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/cpi/centers/ockt/kt/webinars/ktidiq/crosbyslides.html