#1 Build the Science: Pilots and Evaluations to Fill Evidence Gaps
- What kinds of data do consumers/patients want, and how do we get it?
- What display format is most effective?
- How can we maximize consumer engagement (what timing, what type of medium, etc.)?
- How does the impact of a public report vary depending on other incentives and market forces such as payment strategy, market competitiveness, and payment?
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