Consumers Choose High-Value Providers When Given Good Data
- AHRQ-funded study in March 2012 issue of Health Affairs:
- When asked to choose a provider based only on cost, consumers choose the more expensive option, equating cost with quality.
- When cost and quality data are combined, consumers more easily identify providers who deliver high-quality care at a lower cost.
- Study explored ways to present cost and quality information, such as symbols, specific figures, and labels.
- Implications for the design of public report cards.
Hibbard JH, Greene J, Sofaer S, et al. An experiment shows that a well-designed report on costs and quality can help consumers choose high-value health care. Health Aff 2012 31:560-568.
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