Public Service Announcements
To help inform kids and adults about how smoking affects children, National Football League Hall of Fame pro Darrell Green talks with third-grade kids about tobacco use.
What do children know about the effects of smoking and secondhand smoke and reasons to quit?
More than you might think.
These four 30-second public service announcements (PSAs) offer a candid discussion of these topics between Darrell Green (formerly of the Washington Redskins) and a group of engaging third-graders.
An estimated 44.5 million Americans currently smoke. Secondhand smoke causes premature death and disease in children and in adults who do not smoke.
The Smoking Cessation PSAs were developed through a joint effort of the Agency for Healthcare Research and Quality (AHRQ) and Darrell Green, Founder of two foundations for children: The Darrell Green Youth Life Foundation (DGYLF) and the Darrell Green Business Council for Youth.
To create the spots, Mr. Green asked a class of third-grade students in Rockville, Maryland, questions about smoking. Their answers are unscripted.
For instance, to questions such as:
"How can smoking affect you?"
"What could you tell adults to make them quit?"
The kids answered:
"It hurts your lungs and you might die."
"My grandpa smokes and I wish he would stop because I love him."
At the end Mr. Green says, "Is there any better reason to quit? Be a champion and set a healthy example."
Each of the PSAs provides information on one or both of the U.S. Department of Health and Human Services resources:
The success of quit lines to help smokers quit has been documented as an evidence-based tool in the U.S. Public Health Service Clinical Practice Guideline: Treating Tobacco Use and Dependence.
AHRQ placed the Smoking Cessation PSAs in morning, afternoon, and evening broadcast timeslots during the 2006 Olympics and the 2006 Super Bowl, and all four 30-second spots continue to air on TV stations nationwide.
Viewing the Video
You may watch any of the four PSAs on your computer. The PSAs are available only in English.
Listen to Your Kids
Kids Know What Smoking Can Do
Score by Quitting (Touchdown)
Video / Transcript
Additional Resources on Quitting Smoking
For print copies:
- Call AHRQ's Publications Clearinghouse toll-free at: 800-358-9295.
- Send an E-mail request to: email@example.com.
Current as of April 2008
Smoking Cessation PSAs with National Football League Hall of Famer Darrell Green. Public Service Announcements. April 2008. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/news/qtsmkpsa.htm