Newsletter Article Template for Use by Employers/Health Plans
Note: Customize this newsletter article template, particularly the text in brackets, to fit your public
report and local situation. Provide the revised version to your employer
stakeholders so that they can adapt, finalize, and use it in their internal
or external newsletters. Some will prefer an even shorter article.
Word Count: ~425
Name]: Now You Can Compare Local Clinics and Hospitals
When you make health care decisions, whether choosing
or knowing what kind of care is best for you, where do you get information?
Many people ask friends and family, while some cross their fingers and guess.
Just going to a doctor does not guarantee that you get the best care to keep
you as healthy as possible.
of report release], everyone in [community name] can look up comparisons of local [clinics / hospitals]
see who is doing a better job and to make more informed health decisions.
The report is called [public report name—hyperlink
this to the online report]. It is published by the nonprofit [Collaborative name],
supported by [employer/health
plan name], along with many others in the community.
The quality of health care differs from clinic to clinic,
hospital to hospital, across the country, and even here in [community name]. When you
and your family go to the doctor or hospital, you deserve care that is safe and
effective—health care that cures what ails you or helps you stay as
healthy as possible.
But now we know for sure that we all have room to improve
here in [community name].
For example, the [public
report name] shows that, while doctors agree that people with diabetes
should be checked for dangerous cholesterol levels, [# out of # (about ##%)] patients in this
region don't get their cholesterol tested at least yearly. This is basic
but important: without this test result, there is no way to know if the
patient's cholesterol level is under control.
How do we fix these gaps in care? Your doctor has a role and
so do you. But [employer/health
plan name] also takes our role in your health and health care seriously.
That's why we support the [Collaborative name] and we work to ensure that your benefits
cover the services recommended in the report. What can you do? Take a look
the [public report name]
and use it when you make your health care decisions. Talk with your doctor
about staying as healthy as possible, and follow your doctor's advice.
The next [public
report name] is expected to include [describe to show that your reports will evolve and
improve over time]. The [public report name] can be found online at [Report URL]. It is also
linked to the [employer/health
plan name] intranet at [http:// employer/health plan intranet page address]. To find out
more about the nonprofit [Collaborative
name], go to [Collaborative
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