Media Release Template
Note: Customize the text in brackets to fit your public report and local
situation. Special thanks to the Puget Sound Health Alliance for the
original content upon which this example is based. This template uses
Associated Press style, since that is what most media organizations use.
[INSERT COLLABORATIVE LOGO]
[name of media contact]
[Public Report Name]: We Need to "Get the Basics Right"
Public report finds clinics, hospitals—everyone—has room to
improve local health care quality
[CITY NAME], [Date]—Doctors agree
that people with heart disease and those with diabetes should be checked for
dangerous cholesterol levels. Yet the new report from the [Collaborative name] shows
that many of these patients in [community name] don't get cholesterol tests and other
The report concludes that everyone has a role in helping to make sure that patients,
especially those with chronic conditions, get the basic care that doctors agree
is most effective. "Too many people are not getting needed basic care,
even if they have insurance. This is a problem for patients, doctors,
hospitals, insurers and employers who buy health benefits. Working together, we
can fix this problem," said [local physician leader].
Release of the [report] has been widely anticipated locally and nationally.
name] includes more than ## organizations and ... [insert more on your Collaborative].
first report includes results for [describe number of locations or organizations]. We applaud the [doctors / clinics / hospitals]
as leaders in quality improvement. Their participation has been vital to
developing the most comprehensive report of its kind for this region,"
executive director]. For a list of the participating organizations, go
to [link to Collborative
Web site to this list].
community leaders, doctors and others have been involved in creating this
report. The result is a report we trust and will use to improve health care quality,"
said [prominent physician
or health leader].
- more -
Releases Report Comparing Local Health Care, Page Two
The report looks at [##] types of care provided to patients, in the
areas of [list categories
of measures here]. It is based on data from [list sources]. The data reflects care
provided to about [##] percent of the population in this region, between [date] and [date]. The data used to
create the report does not include patients' personally
identifiable information, such as name or birthdate.
a quote from community leader such as Governor, consumer group, or business
The first report creates a baseline about local health
care and it shows that everyone has room to improve. In this region, for
example: [draw specific examples from results in your public report].
- About [XX%] of patients
did not get [care or test]
at least once during the year.
about [xx%] of
- On the upside, more than [XX%] of patients ....
[Collaborative name] leaders stressed that
everyone has a role in making improvements, as decisions by many people can influence a given
result in the [name of
report]. For example:
- Doctors and other health
professionals can learn from each other and make sure that they provide health
care that is proven to work for patients.
- Insurers and clinic
leaders can share ideas on how to make, and support, quality improvement.
- Employers can ensure that
benefits they purchase cover the basics of effective health care.
- Patients can talk with
their doctors about what they need to do to stay healthy.
describe the source of report results and/or data, with a link to detailed
name] officials said they expect to release the next report in [date]. Future reports
will include [describe to
show that your reports will evolve and improve over time].
"Knowing how well we are doing now is essential for doing better in the
future. And with each additional report, we will be better able to identify
trends and improve health care quality in our region," said [Collaborative leader].
The non-profit [Collaborative name] is
made up of those who provide, pay for and use health care, working together to
improve quality of care at a price more people can afford. See [collaborative Web site link]
and [public report Web site
# # #
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