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|Model Public Report Elements: A Sampler|
An important focus of any public report should be to help consumers become more engaged in managing their health and health care. Consumers can become more educated and active participants in their care when they have concrete tools and tips to help them effectively use information and navigate the health care system.
The range of behaviors expected of consumers has grown dramatically in recent years. For example, advances in medical technology and pharmaceuticals make it possible for people with chronic conditions to live longer and better lives, but only if they can effectively manage the demands of complex medication and lifestyle regimens. The increasing specialization of care and expanding number of tests and treatments have led to significant improvements in care but have increased the burden on patients for coordinating services from multiple providers and keeping track of complicated information about their medical history.
Public reports cannot possibly meet all the growing demands on consumers to become more knowledgeable and engaged in managing their health and medical care. But by even partially addressing the need for practical guidance and tools for engagement, sponsors of public reports can play an important educational role. They also can make their Web sites more relevant to the needs and concerns of their target audience.
This section identifies tools and other engagement strategies that public report sponsors can use to help consumers in three key areas:
For each of these engagement areas, specific examples are provided that illustrate approaches or provide resources and tools that the authors consider to be effective and consistent with good public reporting practice.
1. Evaluating and selecting a high-quality provider
Public report sponsors focused on a consumer audience need to understand that simply publishing quality data is not enough to engage consumers in using information to make health care decisions. Quality information is only one of many considerations, and perhaps not the primary one, entering into a consumer's choice of a provider. Therefore, public reports should help consumers easily access and use the information most relevant to them and should present the information in terms that resonate with their concerns and preferences. In this sense, reports should aim to meet consumers where they are, which may require sponsors to segment their audiences so that they can target different groups with different needs.
Another important consideration in providing guidance on selecting providers is that most consumers, when asked, would prefer comparative performance information on individual practitioners. However, most report sponsors do not have access to physician-level information and instead are limited to information about hospitals or medical groups. In the absence of physician-specific performance information, reports can still provide guidance on steps that consumers can take to gather available information and make good decisions.
The following examples demonstrate tools and strategies to help consumers evaluate and select a high-quality provider.
Below is an example of a guide that helps consumers make health care decisions using information about quality. The guide is based on research about the information people want and need when choosing health plans, doctors, treatments, hospitals, and long-term care providers. It shows how consumers can use information about quality to improve the health care services they and their families receive. It also describes quality measures, including consumer ratings, clinical performance measures, and accreditation—what they are, where to find them, and how to use them. In addition, the guide has checklists, questions, charts, and other tools to help users make appropriate health care decisions. The "Choosing a Doctor" section features a step-by-step worksheet to walk through the process of selecting a doctor.
Title: Your Guide to Choosing Quality Health Care
Sponsor: Agency for Healthcare Research and Quality
The following example is a step-by-step guide to choosing a doctor. This guide encourages patients to take several steps in researching their physician options, starting with seeking a referral from a trusted source and checking physician qualifications. The tool also emphasizes the importance of patients learning more about their specific medical issues.
Tool: How To Choose a Doctor
Sponsor: Consumer Reports
Below is a an example of a guide designed to help consumers understand the birth process, review comparative information on hospitals and physicians, and promote an open dialogue about their wishes with their physician and other care providers. Information is included on all Virginia hospitals providing obstetric services and includes rates of cesarean delivery and episiotomy, as well as descriptions of hospital obstetric programs, services available, and quality practices. Similar information on close to 600 physicians includes their performance rates, education, location, foreign languages spoken, and other information. The guide is endorsed by the National Partnership for Women and Families and the Virginia Section of the American College of Obstetrics and Gynecology.
Title: Obstetrical Services: A Consumer's Guide
Sponsor: Virginia Health Information
2. Preparing for a visit to a doctor or hospital
A central part of engaging consumers to be active participants in their health care is emphasizing the importance of preparing for medical encounters. Consumers need to know that taking charge of their care, planning what they would like to achieve, and asking questions of their provider is not only acceptable, but also critical to achieving good health care outcomes. In helping to make these behaviors normative, it is important to provide tools that will assist consumers in planning for their medical encounter in an easy-to-use, step-by-step fashion.
The following examples demonstrate tools and strategies to encourage consumers to prepare for their medical encounters.
The following is an example of a patient education campaign featuring television public service announcements (PSAs) developed by the Ad Council to encourage patients to ask their providers questions. The campaign highlights a list of 10 key questions for patients to ask and provides an online tool for patients to build a customized list of questions to bring to their medical visit. Additional tips are provided for patients getting medical tests, planning for surgery, and getting prescriptions. Report sponsors may want to embed the PSA in their Web-based report.
Tool: Questions Are the Answer
Sponsor: Agency for Healthcare Research and Quality
Below is a Web site that advises patients on three basic questions to ask every time they talk with a doctor, nurse, or pharmacist. The questions are: (1) What is my main problem? (2) What do I need to do? (3) Why is it important for me to do this? The Web site also includes brief tips on communicating clearly with a provider.
Title: Ask Me 3
Sponsor: National Patient Safety Foundation
The following is a guide for how to prepare for a doctor's visit, including things to do prior to and during the visit. Videos are featured, including physicians talking about how to make the most of your time with your doctor (one version with an English-speaking physician and another with a Spanish-speaking physician) and a consumer talking about being an engaged patient. A downloadable tool to track medications also is included.
Tool: Preparing for Your Doctor's Appointment
Sponsor: The Partnership for Healthcare Excellence
Below is a three-step tool for consumers to create an action plan, including: (1) Prepare for your appointment, featuring a customizable checklist of questions to print; (2) Ask questions and understand the answers, featuring tips on how to interact with your doctor during your visit; and (3) Follow up and follow through, featuring activity log tools and links to many other resources.
Title: Take Charge
Sponsor: Healthy Memphis Common Table
3. Partnering with doctors to manage a chronic disease
Successful management of a chronic disease requires a daily commitment from patients to monitor their health status and to work toward achieving health goals. A strong partnership between patients and their providers is vital to this process. Consumers can benefit from tips and tools that help them understand what their role is in managing their disease and how to work with their providers to make sure their care plan is a good fit for their unique circumstances.
The following examples show tools and strategies to help patients partner effectively with their providers in managing chronic disease. The D5 for Diabetes example further illustrates how a report focused on addressing consumer needs for support in managing chronic disease can be designed to effectively introduce performance information on medical groups. It presents scores on various providers and shows how they vary in helping their patients manage this condition.
Below is a site for patients, family members, and health care providers who want to work together to improve health, health care, and quality of life for people with chronic conditions. The site provides support for those who want to work together, in a new health partnership, to improve patient self-management. The site features a number of articles for patients on being active in heath care and self-managing conditions. A recent guide for providers contains a number of practical tips and resources for engaging patients in self-management: Partnering in Self-Management Support: A Toolkit for Clinicians is available at http://www.newhealthpartnerships.org/provider.aspx?id=1544.
Title: New Health Partnerships
Sponsor: Institute for Healthcare Improvement
The D5 Web site shown below was born out of consumer focus group findings indicating that consumers with diabetes would be more likely to pay attention to health care quality data if they were presented information specifically concerning their chronic condition. The D5 brand frames Minnesota Community Measurement's five-part diabetes quality measure as goals that patients should be working toward in partnership with their doctor. Quality ratings are available on an inside tab for consumers ready to use them, but the emphasis is on raising patients' awareness of the five goals for managing their own diabetes. In addition, a catalog of free, downloadable communications tools was added to the site to assist stakeholders in delivering this campaign message (http://thed5.org/catalog/index.php ).
Title: The D5 for Diabetes
Sponsor: Minnesota Community Measurement (MNCM)
The site below features written patient story vignettes, accompanied by images of the narrator. The videos discuss taking control and partnering with doctors when living with diabetes.
Title: Patient Stories
Sponsor: Better Health Greater Cleveland