Slide 25. Media and Marketing

AHRQ's Patient-Centered Outcomes Research Dissemination and Implementation Activities
On November 4, 2011, Jean R. Slutsky, Howard E. Holland, and Barry Patel made this presentation at the meeting of the National Advisory Council.

Slide 25 National Partnerships.

  • Multimedia Awareness Campaign:
    • To promote evidence-based medical comparison information among consumers.
    • To promote Patient-Centered Outcomes Research (PCOR) among health professionals.
  • Single Product Marketing:
    • Efforts ongoing.
  • "Bundled" Product Marketing:
    • Pregnancy, Diabetes, Arthritis, Cardiovascular Conditions.

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Page last reviewed October 2014
Internet Citation: Slide 25. Media and Marketing. October 2014. Agency for Healthcare Research and Quality, Rockville, MD.