Slide 8. Learnings (continued) PCORI's Role in Dissemination of Patient-Centered Outcomes Research: Not "From the Ground Up" Learnings (continued)Current under-appreciation for the roles of specialty societies in changing clinical practice: ChoosingWisely campaign, and its impact on practice, bears watching.Information on successful practices, and the rate of diffusion, is needed.Need to create demand on the front end—this could be written into PCORI solicitations: "Dissemination Accelerating Components" in PFAs.Contents Current as of May 2012 Internet Citation: Slide 8. Learnings (continued): PCORI's Role in Dissemination of Patient-Centered Outcomes Research: Not "From the Ground Up". May 2012. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/news/events/nac/2012-04-nac/levine/levinesl8.html