Table 7. Indicators of Web site experience for consumers from survey data and for all visitors from analytics data

Users of Public Reports of Hospital Quality: Who, What, Why, and How?

Web Site Number12345678101413129151611
Mean overall satisfaction************5.75.96.277.27.4
Mean overall usability************5.976.77.47.57.5
Respondents able to accomplish purpose of using quality information (%)************594350638367
Likelihood of using the information to choose/change hospitals (%)************403658494053
Bounce rate (%)†61402236892541522045373026627668

*  These Web sites had fewer than 20 consumer respondents and so are not reported on.
**  From survey data. Definition of "Purpose of using quality information" for consumers was choosing one of the following primary purposes: "Choose or compare hospitals" or "See how good a specific hospital is."
†  From analytics data. Bounce rate refers to the proportion of visitors to the Web site that leave after viewing a single page. Lower numbers indicate a more engaged audience. 

Current as of December 2011
Internet Citation: Table 7. Indicators of Web site experience for consumers from survey data and for all visitors from analytics data: Users of Public Reports of Hospital Quality: Who, What, Why, and How?. December 2011. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/pubreportusers/pubuserstab7.html