Table 8. Indicators of Web site experience for health care professionals from survey data and for all visitors from analytics data

Users of Public Reports of Hospital Quality: Who, What, Why, and How?

Web Site Number12345678913141511121016
Mean overall satisfaction*************7.27.37.37.68.5
Mean overall usability*************7.87.4888.6
Respondents able to accomplish purpose of using quality information (%)*************7569759086
Bounce rate †61402236892541512637456268302076

*  These Web sites had fewer than 15 health care professional respondents and so are not reported on.
**  From survey data. Definition of "Purpose of using quality information" for health care professionals was having one of the following primary purposes: "Choose or compare hospitals" or "See how my hospital is performing" or "Choose a hospital for patient referral" or "Choose a hospital for myself."
†  From analytics data. Bounce rate refers to the proportion of visitors to the Web site that leave after viewing a single page. Lower numbers indicate a more engaged audience.

Current as of December 2011
Internet Citation: Table 8. Indicators of Web site experience for health care professionals from survey data and for all visitors from analytics data: Users of Public Reports of Hospital Quality: Who, What, Why, and How?. December 2011. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/pubreportusers/pubuserstab8.html