9b. Simple Matrix Template for Evaluating Your Public Report Promotion

Promoting Your Public Report: A Hands-on Guide

Note: Use this basic evaluation form to get started in tracking and assessing the impact of your coordinated communication activities. Customize it, particularly the text in brackets, to fit your Collaborative situation, public report specifics, and overall communication strategy. Over time, you will likely develop more advanced evaluation techniques.

Simple Evaluation Matrix for Basic Communication Activities

Public Report: Media CoverageBaseline [date]Week of Launch [date]Media Story ([title]) [date]Media Story ([title]) [date]
Web traffic—# page views    
Web traffic—# visitors    
Top 3 sources of visitors (type in URL, Google search, link from member org, etc.)    

Public Report: Social MediaBaseline [date]Facebook Launch [date]Twitter Launch [date]Monthly Stats
Web traffic to public report—# page views    
Web traffic to public report—# visitors    
Top 3 sources of visitors (type in URL, Google search, link from member org, etc.)    
Followers on Facebook    
Followers on Twitter    
Number of ReTweets    

Public Report: Stakeholder ActivityBaseline [date]Abc, Inc., Email to Employees re Report [date]Main St. Clinic Patient Newsletter [date][Other…] [date]
Web traffic to public report—# page views    
Web traffic to public report—# visitors    
Followers on Facebook    
Followers on Twitter    
ReTweets    

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Page last reviewed February 2012
Internet Citation: 9b. Simple Matrix Template for Evaluating Your Public Report Promotion: Promoting Your Public Report: A Hands-on Guide. February 2012. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/pubrpthandson/9b_evalmatrixtempl.html