Promoting Your Public Report: A Hands-on Guide 9b. Simple Matrix Template for Evaluating Your Public Report Promotion Simple Matrix Template for Evaluating Your Public Report PromotionNote: Use this basic evaluation form to get started in tracking and assessing the impact of your coordinated communication activities. Customize it, particularly the text in brackets, to fit your Collaborative situation, public report specifics, and overall communication strategy. Over time, you will likely develop more advanced evaluation techniques.Simple Evaluation Matrix for Basic Communication ActivitiesPublic Report: Media CoverageBaseline [date]Week of Launch [date]Media Story ([title]) [date]Media Story ([title]) [date]Web traffic—# page views Web traffic—# visitors Top 3 sources of visitors (type in URL, Google search, link from member org, etc.) Public Report: Social MediaBaseline [date]Facebook Launch [date]Twitter Launch [date]Monthly StatsWeb traffic to public report—# page views Web traffic to public report—# visitors Top 3 sources of visitors (type in URL, Google search, link from member org, etc.) Followers on Facebook Followers on Twitter Number of ReTweets Public Report: Stakeholder ActivityBaseline [date]Abc, Inc., Email to Employees re Report [date]Main St. Clinic Patient Newsletter [date][Other…] [date]Web traffic to public report—# page views Web traffic to public report—# visitors Followers on Facebook Followers on Twitter ReTweets Return to ContentsAHRQ Publication No. 12-0040-EF Current as of February 2012 Internet Citation: Promoting Your Public Report: A Hands-on Guide: 9b. Simple Matrix Template for Evaluating Your Public Report Promotion. February 2012. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/pubrpthandson/9b_evalmatrixtempl.html
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