Promoting Your Public Report: A Hands-on Guide

This toolkit is designed to help communities increase awareness and use of their public reports by consumers and other important audiences. The suggested approaches and template materials are intended for use with the media, both in traditional settings (e.g., printed newspapers, radio broadcasts) and online avenues (e.g., news Web sites, blogs). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value.


Purpose

The suggested approaches and template materials in this toolkit are intended for use with the media, both in traditional settings (printed newspapers, broadcasts on radio and television) and online avenues (news Web sites, bloggers and podcasters, social media). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value. The intent is to help communities increase awareness and use of their public reports by consumers and other important audiences in each local community.

Toolkit Resources

1a. Overall Communication Plan: Strategic Considerations ( Word Version [ Microsoft Word file - 39.54 KB] )
1b. Overall Coordinated Communication Plan Template ( Word Version [ Microsoft Word file - 36.53 KB] )
2a. Opportunities for Marketing ( Word Version [ Microsoft Word file - 36.67 KB] )
2b. Health Observances Calendar 2011 ( Word Version [ Microsoft Word file - 39.5 KB] )
3a. Engaging Key Stakeholders in the Release of Your Public Report: Strategic Considerations ( Word Version [ Microsoft Word file - 35.29 KB] )
3b. Email Template for Use with Stakeholder Partners Soon Before the Release of Your Public Report ( Word Version [ Microsoft Word file - 37.56 KB] )
3c. Newsletter Article Template for Use by Employers/Health Plans ( Word Version [ Microsoft Word file - 19.73 KB] )
3d. Newsletter Article Template for Use by Medical Groups ( Word Version [ Microsoft Word file - 20.66 KB] )
3e. Newsletter Article Template for Use by Community Groups ( Word Version [ Microsoft Word file - 20.22 KB] )
4a. Developing and Using Key Messages About Your Public Report: Strategic Considerations ( Word Version [ Microsoft Word file - 37.2 KB] )
4b. Key Message Box for Report Release Template ( Word Version [ Microsoft Word file - 151.69 KB] )
5a. Using News Releases To Promote Your Public Report: Strategic Considerations ( Word Version [ Microsoft Word file - 41.93 KB] )
5b. Media Release Template ( Word Version [ Microsoft Word file - 21.74 KB] )
6a. Engaging Bloggers: Strategic Considerations ( Word Version [ Microsoft Word file - 37.39 KB] )
6b. Blogger Email Template ( Word Version [ Microsoft Word file - 27.08 KB] )
7. Using Social Media: Strategic Considerations ( Word Version [ Microsoft Word file - 21.07 KB] )
8. Creating Audio Clips or Videos for Download and Use by Media: Strategic Considerations ( Word Version [ Microsoft Word file - 20.09 KB] )
9a. Evaluating the Impact of Coordinated Communication Activities: Strategic Considerations ( Word Version [ Microsoft Word file - 18.51 KB] )
9b. Simple Matrix Template for Evaluating Your Public Report Promotion ( Word Version [ Microsoft Word file - 19.18 KB] )

Current as of February 2012
Internet Citation: Promoting Your Public Report: A Hands-on Guide. February 2012. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/pubrpthandson/index.html