Promoting Your Public Report: A Hands-on Guide

This toolkit is designed to help communities increase awareness and use of their public reports by consumers and other important audiences. The suggested approaches and template materials are intended for use with the media, both in traditional settings (e.g., printed newspapers, radio broadcasts) and online avenues (e.g., news Web sites, blogs). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value.

Purpose

The suggested approaches and template materials in this toolkit are intended for use with the media, both in traditional settings (printed newspapers, broadcasts on radio and television) and online avenues (news Web sites, bloggers and podcasters, social media). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value. The intent is to help communities increase awareness and use of their public reports by consumers and other important audiences in each local community.

Toolkit Resources

1a. Overall Communication Plan: Strategic Considerations (Word® File, 40 KB)
1b. Overall Coordinated Communication Plan Template (Word® File, 35 KB)
2a. Opportunities for Marketing (Word® File, 35 KB)
2b. Health Observances Calendar 2011 (Word® File, 40 KB)
3a. Engaging Key Stakeholders in the Release of Your Public Report: Strategic Considerations (Word® File, 35 KBp)
3b. Email Template for Use with Stakeholder Partners Soon Before the Release of Your Public Report (Word® File, 40 KB)
3c. Newsletter Article Template for Use by Employers/Health Plans (Word® File, 20 KB)
3d. Newsletter Article Template for Use by Medical Groups (Word® File, 20 KB)
3e. Newsletter Article Template for Use by Community Groups (Word® File, 20 KB)
4a. Developing and Using Key Messages About Your Public Report: Strategic Considerations (Word® File, 40 KB)
4b. Key Message Box for Report Release Template (Word® File, 150 KB; Plugin Software Help)
5a. Using News Releases To Promote Your Public Report: Strategic Considerations (Word® File, 40 KB)
5b. Media Release Template (Word® File, 20 KB)
6a. Engaging Bloggers: Strategic Considerations (Word® File, 40 KB)
6b. Blogger Email Template (Word® File, 30 KB)
7. Using Social Media: Strategic Considerations (Word® File, 20 KB)
8. Creating Audio Clips or Videos for Download and Use by Media: Strategic Considerations (Word® File, 20 KB)
9a. Evaluating the Impact of Coordinated Communication Activities: Strategic Considerations (Word® File, 20 KB)
9b. Simple Matrix Template for Evaluating Your Public Report Promotion (Word® File, 20 KB)