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Table 6-1: Tailoring Products to Meet the Needs of Multiple Audiences

Future Directions for the National Healthcare Quality and Disparities

Table 6-1. Tailoring Products to Meet the Needs of Multiple Audiences

ProductPotential AudiencesRecommended Content
Shared "Highlights" Section
[redefined product to be used in both the NHQR and NHDR and that can be disseminated as a stand-alone product]
Policy makers, media, public, foundations and other funders of research, national quality organizationsFeatures progress on the national priorities areas and measurement areas with the greatest potential for quality improvement impact on population health, value and equity; evidence-based policies/best practices that will enhance or hinder progress; actions that stakeholder groups can take; and what is needed to make progress toward national goals.

Includes a summary of progress by States.

Includes a summary on state of disparities.

NHQR
[refinement of existing product]
Quality, advocacy, and standards setting organizations; health care providers, plans, payers, and purchasers at the national and state level; research community

Information on a set of measures organized by the expanded quality framework to address: effectiveness, safety, timeliness, patient-centeredness, access, efficiency, care coordination, and capabilities of health systems infrastructure.

Includes access, a topic previously addressed only in the NHDR.

Details that disparities exist (beyond the current displays on geographic variation or age) by including a separate chapter or summary on socioeconomic, racial, and ethnic disparities; and acknowledges in messages when socioeconomic and racial disparities exist for individual measures.

NHDR
[refinement of existing product]
Quality, advocacy, and standards setting organizations; health care providers, plans, payers, and purchasers at the national and state level; research community

Maintains parallelism with the NHQR by applying the expanded quality framework to its organization and presentation of measures.

Includes benchmarks, not just comparisons among populations.

Provides more in-depth coverage of priority populations.

Fact Sheets and Mini-Reports
[expanded products]
Advocacy groups, strategic partners for dissemination, media, publicIncludes short story of key facts and potential actions related to certain disease-specific or priority population topics in the NHQR and NHDR.
State Snapshots
[refinement of existing product]
State government; health care providers, plans, payers, and purchasers at the state and local level

Provides expanded measure set sortable by core measures, Healthcare Effectiveness Data and Information Set (HEDIS) measures, state rankings, and comparisons between states with similar population characteristics, not simply in neighboring geographic regions.

Adds to context by including best performance attained (for all states and for peers), variation within state (e.g., by geography, providers, payers, race/ethnicity/language, and the availability and type of insurance).

Includes access measures.

Online Data Access
[expansion of existing approaches]
  • Customizing reports via the NHQRDRnet
  • Data repository of primary datasets

Advocacy groups; stakeholders in quality improvement, media, and public

Researchers (for access to primary data for additional national, state, and local level analyses)

Has capability to collect text and data by topic to yield a customized report.

Links to other helpful data sources and intervention information.

Provides access to full datasets for user manipulation, and links to other sites that provide expanded metrics on health care data (e.g., CMS), and more local and organizational level data.

Has tools to show users how to mirror AHRQ's analytic approaches.

Guide to Using the NHQR and NHDR
[new product]
All potential user audiences, but particularly researchers

Explains how to access and utilize available data.

Gives examples of how different stakeholder groups can apply the knowledge to action.

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Current as of December 2010
Internet Citation: Table 6-1: Tailoring Products to Meet the Needs of Multiple Audiences: Future Directions for the National Healthcare Quality and Disparities . December 2010. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/research/findings/final-reports/iomqrdrreport/futureqrdrtab6-1.html