Appendix 4-A. AHRQ Social Media Checklist

AHRQ Publishing and Communications Guideline

AHRQ Social Media Checklist

This checklist aids in the review and approval process of social media tools to ensure the Agency for Healthcare Research and Quality (AHRQ) provides high-quality communications. Please complete a checklist for each social media tool you wish to use. Do not begin using the social media tool until you receive all the required approvals. Go to Section 4 for more information.

  1. Social Media Tool Information

    1. Tool (circle one):

      • Twitter.
      • Facebook.
      • YouTube.
      • Blog.

    2. Campaign manager (must be an AHRQ staff member):

      __________________________________________________________

    3. Campaign name:

      __________________________________________________________

    4. Portfolio or Office/Center:

      __________________________________________________________

    5. URL(s) (list appropriate URLS where majority of existing content will come):

      __________________________________________________________

    6. AHRQ product(s) being promoted:

      __________________________________________________________

    7. Begin date _____________    End date (if applicable) ________________

    8. Intended audience:

      __________________________________________________________

      __________________________________________________________

    9. Rationale for using this tool (for example, why use Facebook vs. Twitter vs. Blog, etc):

      __________________________________________________________


      __________________________________________________________


      __________________________________________________________
       

    10. Termination plan.

      1. What will happen to the social media account when the project or contract ends? For example, will the social media account close at the end of the project? If no, what resources will be in place to continue the project?

        ____________________________________________________


        ____________________________________________________


        ____________________________________________________
         

      2. How will you notify users when the project ends?

        __________________________________________________________

        ____________________________________________________
    11. Frequency of updates:

      Daily     Weekly     Biweekly     Monthly

    12. Keywords (for use with Blogs and YouTube):

      __________________________________________________________

      __________________________________________________________
    13. How will you promote this social media tool? (for example, a link on the AHRQ Web page to the tool, conference flyer, tweet, GovDelivery notice):

      __________________________________________________________


      __________________________________________________________


      __________________________________________________________
       

    14. Metrics that will be collected (for example: subscribers/unsubscribers, retweets, number and tone of comments, likes, shares)

      __________________________________________________________


      __________________________________________________________


      __________________________________________________________
       

    15. Frequency of metric collection (circle one):

      Daily     Weekly     Biweekly     Monthly

  2. Management plan

    1. Who will develop new items?

      _________________________________________________________
    2. What is the clearance process for posting new content?

      _________________________________________________________

    3. Who will respond to comments?

      _________________________________________________________
  3. Content development (provide brief examples of the content you intend to use).

    1. Images (for example: banners, icons, photos from events)

      _________________________________________________________

    2. Videos and Podcasts (for example: Will you use video? Who will develop it? What will the topics be?) Please note: Videos need to be captioned, and both video and podcasts need transcripts.

      __________________________________________________________


      __________________________________________________________


      __________________________________________________________
  4. Internal Clearance (have appropriate person initial after they have reviewed the AHRQ Social Media Checklist)

    ___ Received Approval from Portfolio Lead or Office/Center Director_________

    ___ Received Approval from OCKT Strategic Planner _________

    ___ Send checklist to socialmedia@ahrq.hhs.gov

Return to Guidelines Contents

Current as of September 2013
Internet Citation: Appendix 4-A. AHRQ Social Media Checklist: AHRQ Publishing and Communications Guideline. September 2013. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/research/publications/pubcomguide/pcguide4apa.html