Appendix 5-E. Identifying the Type of Audio or Video Product Needed

AHRQ Publishing and Communications Guidelines

Contents

Introduction 
Narrative (Video)
Instructional (Video)
Instructional (Audio)
Informational (Video)
Informational (Audio)
PSA (Video)
PSA (Audio)
Additional Information

Introduction

There are primarily four types of video or audio products that AHRQ uses to disseminate their messages: narrative (scripted story), instructional, informational (training), and PSAs (public service announcements). If you are considering producing a video or audio product, it should fall into one of these categories. By working with OCKT on your video or audio product from the beginning of your project, you will help ensure that your products are constructed to meet the needs of AHRQ and your target audiences.

Note: All video/audio products should reside on a .gov site; however, to make it easier to watch video on a mobile device, there also is a YouTube link (when applicable). 

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Narrative (Video)

The following are examples of narrative videos from two different AHRQ campaigns:

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Instructional (Video)

The following are examples of instructional videos from two different AHRQ products:

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Instructional (Audio)

The following are examples of instructional audio materials from two AHRQ products:

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Informational (Video)

The following are examples of informational videos from the health information technology (IT) and patient safety priority areas at AHRQ:

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Informational (Audio)

The following is an example of informational audio program:

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PSA (Video)

The following are examples of video public service announcements (PSAs) produced for AHRQ programs:

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PSA (Audio)

The following are examples of audio PSAs produced for AHRQ programs:

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Additional Information

Videos produced on behalf of AHRQ should be delivered with the original (or uncompressed) file format that can serve as the Agency's master from which all other formats will be created, converted, or compressed. Before producing a video for AHRQ, please provide the following information in an email to socialmedia@ahrq.hhs.gov:

  • A brief description of the project.
  • AHRQ lead or program liaison.
  • Timeline for project.
  • Intended production acquisition and resolution format (the type of camera/format that describes the quality of the image being acquired).
  • Intended method of distribution (Web, YouTube, hospital patient channels, broadcast, etc.).

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Page last reviewed March 2015
Internet Citation: Appendix 5-E. Identifying the Type of Audio or Video Product Needed: AHRQ Publishing and Communications Guidelines. March 2015. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/research/publications/pubcomguide/pcguide5ape.html