Engaging the Public on the Use of Evidence: The Role of Public Deliberation
AHRQ's 2012 Annual Conference Slide Presentation
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Slide 1

Engaging the Public on the Use of Evidence: The Role of Public Deliberation
Kristin L. Carman, PhD
Maureen Maurer, MPH
Slide 2

Session Objectives
- Explain public deliberation and application in health care.
- Identify best practices for successful public deliberation.
- Describe AHRQ's Community Forum deliberative methods experiment.
Slide 3

Reasons For This Work
- 3-year, ARRA-funded initiative of Agency for Healthcare Research and Quality.
- Seeks to:
- Expand the evidence base about public deliberation.
- Obtain public input on a topic of value to AHRQ: the use of evidence in health care decisionmaking.
Slide 4

Overview of Public Deliberation
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What is Public Deliberation?
- Public consultation approach.
- Involves lay members of the public.
- Includes an educational component and a discussion-based (or deliberative) component.
- Suited for ethical or values-based social issues.
- Concerned with the "greater good" or societal interests.
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Core Elements of Public Deliberation
Image: A chart shows the following process:
Convene:
- Individuals from a broad range of perspectives gather through live or virtual channels.
Learn:
- Objective overview of background, issues, and options are presented.
Deliberate:
- Participants exchange reasons, perspectives, and values.
Outcome: Impact on individual participants.
Report:
- A summary or transcript of deliberation prepared for decisionmakers.
Outcome: Impact on civic decisionmaking.
Slide 7

How Deliberation Differs From Other Public Consultation Methods
- Educational.
- Participant-based dialogue.
- Reason-based.
- Societal perspective & mutual responsibility.
- Challenging.
Slide 8

Examples of Deliberative Methods
- Citizens' Jury.
- Citizens' Panel /Council.
- Deliberative Focus Group.
- Deliberative Poll®.
- Issues Forum.
- Study Circles.
- Town Hall.
- Hybrid approaches.
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How Deliberative Methods Vary
- Group size, participant sample.
- Length, duration.
- Mode (online, in-person).
- Recruitment method.
- Use of educational materials and experts.
- Facilitation.
- Consensus as goal.
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What Are the Outcomes Public Deliberation?
- Informed public input to the sponsor:
- Summary of important themes in participants' views.
- Can be used to inform policy, programmatic, or other decisions.
Slide 11

What Are the Outcomes Public Deliberation? (cont.)
- Impact on participants:
- Increased knowledge of the deliberative topic.
- Change in attitudes on deliberative topic.
- Increased willingness to participate in civic activities.
- Adoption of societal concerns / shift from personal preferences.
Slide 12

Application in Health Care
Slide 13

Real-world Applications of Deliberative Methods
- Examples:
- Developing a fair cost-sharing structure (Ginsburg et al., 2012).
- Priority-setting social and health interventions (Pesce et al., 2011).
Slide 14

Developing a Fair Cost-sharing Structure
- Issue: Cost-sharing (deductibles, co-payments) can have varying financial impact on patients depending on their health care needs. What is the fairest way to structure cost-sharing when there is diversity of needs?
- Researchers: The California Health Benefit Exchange and the Center for Healthcare Decisions.
- Goals: Learn how future Exchange users prioritize the health care needs that should have greatest consideration for affordable cost-sharing.
- Evaluation: Assess response to participating in the deliberative process and its importance as input to the design of new health insurance programs.
Slide 15

Prioritizing Interventions
- Issue: How would you determine which social or health services to provide to improve health?
- Researchers: National Institutes of Health, Howard University, and D.C. Department of Health.
- Goals: Learn how participants prioritize social or health services to improve health and understand their reasoning.
- Evaluation: Assess deliberative process and whether deliberation affected participants' knowledge on the determinants of health.
Slide 16

Best Practices for Successful Public Deliberation
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What Conditions Enable Good Public Deliberation?
- Clear deliberative goals.
- Participant trust in the process and outcomes.
- Accurate, unbiased information (education, experts).
- Reason-giving.
- Diversity.
Slide 18

Design Considerations
- Setting goals.
- Identifying and recruiting participants.
- Selecting deliberative process or method.
- Educating session participants.
- Facilitating sessions.
- Synthesizing output.
Slide 19

Areas for Further Study
- Understanding what works best:
- Understanding impact on decisionmakers and policy.
- Which deliberative methods work best.
- How to address inequalities within context of deliberation:
- Recruitment strategies and incentives.
- Measuring equal participation.
- Language considerations.
Slide 20

Check In
- Questions so far...
- Discussion:
- What issues do you see as appropriate for deliberation?
Slide 21

AHRQ's Community Forum Experiment
Slide 22

Deliberative Methods Experiment: RCT
Image: A chart shows the following process conducted for a randomized controlled trial (RCT):
- Eligible Participants Randomized:
- Deliberative Methods: N=960:
- Pre/Post K&A Survey:
- DM vs. Control, Compare DMs.
- Deliberative Experiences Survey:
- Compare DMs to each other.
- Qualitative Data:
- Compare DMs to each other.
- Pre/Post K&A Survey:
- Control: N=336:
- Pre/Post K&A Survey:
- DM vs. Control.
- Pre/Post K&A Survey:
- Deliberative Methods: N=960:
76 deliberative groups in 4 U.S. cities in 4 months.
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Deliberative Methods Experiment: RCT
| Experimental condition | Characteristics |
|---|---|
| Brief Citizens' Deliberation (BCD) | 2 hours in-person |
| Online Deliberative Polling® (ODP) | 5 hours online Meets 1.25 hours per week for 4 weeks Q & A with experts via teleconference |
| Community Deliberation (CD) | 5 hours in-person, Meets for 2 in-person sessions with a week in between Q& A online postings with experts |
| Citizens' Panel (CP) | 20 hours in-person Meets for 3 consecutive days Presentations and Q & A with experts |
| Control group | Receives educational materials to review at home |
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Overarching Deliberative Question
- Deliberate on the use of evidence in healthcare decisionmaking:
- Should individual patients and/or their doctors be able to make any health decisions no matter what the evidence of medical effectiveness shows, or should society ever specify some boundaries for these decisions?
- Will explore 3 "variations" on the theme:
- Decisionmaking to encourage better health care.
- Decisionmaking when there are cost implications.
- Decisionmaking when there are complex societal tradeoffs.
Slide 25

Sub-questions by Variation
| Variations | Example Questions |
|---|---|
| Better Health Care: | Should doctors and patients be able to make decision about medical care, regardless of what the research says? |
| Cost: | Should there be limits on patient choice when less expensive options are available that work as well? |
| Societal Trade-off: | What is the duty of society to protect patients from possible harm? |
Slide 26

Deliberative Questions Across Methods
| Experimental condition | Case Study | Variation |
|---|---|---|
| Brief Citizens' Deliberation (BCD) |
|
|
| Online Deliberative Polling® (ODP) |
|
|
| Community Deliberation (CD) |
|
|
| Citizens' Panel (CP) |
|
|
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Overview Community Forum Evaluation
| Research question | Primary outcomes | Measurement |
|---|---|---|
| Is public deliberation more or less effective than education only? | Changes in knowledge and attitudes | Quantitative (survey) |
| Which method(s) are most effective? In what ways? And why? | Changes in knowledge and attitudes | Quantitative (survey) |
| Quality of experience (process elements) and content | Combination |
Slide 28

Overall Process For Evaluation
Image: A flowchart shows the following process:
- Determine measurement approach:
- Develop surveys:
- Collect survey data & analyze:
- Combine data for further analysis.
- Collect survey data & analyze:
- Develop codebook for transcripts:
- Code & analyze transcripts:
- Combine data for further analysis.
- Code & analyze transcripts:
- Develop debrief forms:
- Analyze observation data:
- Combine data for further analysis.
- Analyze observation data:
Slide 29

Quantitative Analysis: Mapping Concepts to Surveys
Survey Group Measure Pre/Post Knowledge & Attitude Survey Deliberative methods and control Participants' knowledge, attitudes, and beliefs about the deliberative issue Post Deliberative Experience Survey Deliberative methods only Discourse quality (e.g., equal participation, tolerance of different perspectives, reasoned justification of ideas) Implementation quality (e.g., quality of facilitation, materials, and presentations)
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Qualitative Analysis: Aims
- Summarize values and ethical principles cited by participants.
- Assess whether values and ethical principles differ by method.
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Qualitative Analysis: Approach
Focus of analyses Data source Approach Thematic analysis: - Ethics and values.
- Acceptable boundaries.
- Factors.
Transcripts Coding—descriptive and interpretive coding
Summarized for all groups and then used in comparisons between specific methods.
Quality of process: Aspects affecting nature of deliberation Transcripts & debrief forms Coding—descriptive and interpretive coding; counts of occurrences
Used in comparisons between specific methods.
Slide 32

How the Public Views the Application of Evidence
- What and how does the public think about applying medical evidence?
- What matters most to the public?
- How can public input be used to inform CER?
Slide 33

Integrating Quantitative and Qualitative Analyses
Quantitative Qualitative Relatively high or low scores on Deliberative Experience survey for certain methods—or groups Deliberative quality/ process elements (e.g., equal opportunity to participate) Differences in knowledge and attitudes scores on K & A survey for certain methods—or groups Deliberative content (e.g., shifts, emphasis on educational materials or expert contributions) Differences in societal vs. individual perspective based on attitude questions Deliberative quality and content (e.g., emphasis on societal perspective, articulation of overall question) Slide 34

Next Steps and Resources
- Next steps:
- Implement experiment: now—fall 2012.
- Analysis: summer 2012—summer 2013.
- Report of findings: fall 2013.
- Information to look for on the EHC Program Web site:
- Webinars:
- Using Deliberative Methods to Engage the Public: How to Design and Implement an Effective Deliberative Session (April 2012).
- Using Deliberative Methods to Engage Patients, Consumers, and the Public (December 2011).
- Literature Review (coming soon)
http://www.effectivehealthcare.ahrq.gov/index.cfm/tools-and-resources/how-to-get-involved-in-the-effective-health-care-program/.
- Webinars:
- Develop surveys:
Slide 35

Key Contacts
- American Institutes for Research:
- Kristin L. Carman, Project Director:
- kcarman@air.org.
- Maureen Maurer:
- mmaurer@air.org.
- Kristin L. Carman, Project Director:
- AHRQ:
- Joanna Siegel, Project Officer:
- Joanna.Siegel@ahrq.hhs.gov, 301-427-1969.
- Joanna Siegel, Project Officer:
AHRQ's Effective Health Care Program site:
http://www.effectivehealthcare.ahrq.gov/index.cfm/tools-and-resources/
Slide 36

Questions?
