The Patient Education Materials Assessment Tool (PEMAT) and User’s Guide
Topic: Layout & Design
Topic: Layout and Design
Item 12: The material uses visual cues (e.g., arrows, boxes, bullets, bold, larger font, highlighting) to draw attention to key points (P and A/V)
Ratings: Disagree = 0 Agree = 1 Video = N/A
Choose N/A if the material is a video. Rate other audiovisual materials.
Visual cues (e.g., arrows, boxes, bullets, bold, larger font, highlighting) help draw the user’s attention to key points in a material. Visual cues should only be used for key points. If a material overuses visual cues (i.e., uses them indiscriminately), choose "Disagree."
The following are examples of visual cues.
Taken from CDC, Simply Put: A Guide for Creating Easy-To-Understand Materials.
Taken from CDC, What You Need To Know About the TB Skin Test, 2005.
From NIH, Heart Attack. Know the Symptoms. Take Action. Call 911. December 2011.
Bullets With Bold Type
From 4 Steps to Control Your Diabetes for Life. National Diabetes Education Plan.
Ratings: Disagree = 0 Agree = 1 No text or all text is narrated = N/A
Choose N/A if the material has no text or all of the text is narrated.
Audiovisual materials that are overcrowded with words or have text that flashes briefly on the screen are difficult to read and understand. You should choose "Agree" if the text that appears on the screen is sparse and the words stay on the screen long enough for a slow reader to read them.
This item is not applicable (N/A) if no text appears in the material or a narrator reads all of the text out loud, because the material is not relying on the viewer to read the text.
Item 14: The material allows the user to hear the words clearly (e.g., not too fast, not garbled) (A/V)
Ratings: Disagree = 0 Agree = 1 No narration = N/A
Choose N/A if the material has no narration.
An audiovisual material, whether a video or a multimedia material with narration, should allow the viewer to hear the words clearly. The narrator or voiceover should not be speaking too fast nor should it be garbled or hard to understand in any other way.
Note: Be sure this item is not assessed based on poor Internet connection or speed.
Page originally created October 2013