Taking Advantage of the "Teachable Moment"
Once people are engaged with your report, you have a valuable opportunity to introduce them to other information that may be helpful to them in a variety of ways. Don’t put this information front and center in your report, but make it easily available through the Table of Contents in a print report or the navigation links in a Web-based report.
Here are some ways to take advantage of this “teachable moment.”
- Explain Key Facts About Health Care That Relate to Your Quality Information
- Highlight Consumer Rights, Protections, and Ways To Complain
- Offer Information on How Cost and Quality Relate
No report can do everything for everyone, so use the teachable moment to let people know about other relevant resources. A print report can include lists with brief descriptions and contact information (i.e., telephone number, e-mail address, and Web site URL). A Web-based report can supplement this list with live links to the organization’s Web site.
- Other quality reports (sponsored by your own organization or another organization whose data you trust) that complement what’s in your report.
- Information about organizations that support patients with particular conditions, including both national disease-specific organizations and more local support groups that are either independent or affiliated with providers.
- Relevant advocacy organizations, including those you work with; these can include organizations for population subgroups defined by age, gender, race/ethnicity, neighborhood, or other demographic characteristic, or more general organizations.
Also in "Explain and Motivate"
Page originally created February 2015