Taking Advantage of the "Teachable Moment"

Once people are engaged with your report, you have a valuable opportunity to introduce them to other information that may be helpful to them in a variety of ways. Don’t put this information front and center in your report, but make it easily available through the Table of Contents in a print report or the navigation links in a Web-based report.

Here are some ways to take advantage of this “teachable moment.”

No report can do everything for everyone, so use the teachable moment to let people know about other relevant resources. A print report can include lists with brief descriptions and contact information (i.e., telephone number, e-mail address, and Web site URL). A Web-based report can supplement this list with live links to the organization’s Web site.

Consider including:

  • Other quality reports (sponsored by your own organization or another organization whose data you trust) that complement what’s in your report.
  • Information about organizations that support patients with particular conditions, including both national disease-specific organizations and more local support groups that are either independent or affiliated with providers.
  • Relevant advocacy organizations, including those you work with; these can include organizations for population subgroups defined by age, gender, race/ethnicity, neighborhood, or other demographic characteristic, or more general organizations.

Also in "Explain and Motivate"

Page last reviewed June 2016
Page originally created February 2015
Internet Citation: Taking Advantage of the "Teachable Moment". Content last reviewed June 2016. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/professionals/quality-patient-safety/talkingquality/create/takeadvantage/index.html