AHRQ Publishing and Communications Guidelines

Specifications for EHC Consumer Publications

Table of Contents

Page Size: 6 x 9 inches.

Margins: 3/8 of an inch on all four sides (.375 inches).

Ink Colors: All EHC publications are branded with PMS 7411 (orange) and PMS 295 (blue). Use either one or both of these colors on each publication to tie into the "family" of EHC publications. You may also use the additional colors of PMS 194 (red), PMS 370 (green), and black. Convert all PMS colors to full process for printing by the Government Printing Office (GPO).

Bleed: Inks bleed off all four edges.

Sample products

The covers of two sample EHC consumer publications are shown.

The inside pages and back cover of a sample EHC consumer publication is shown.

Design: Each of the EHC consumer publications have the same basic design and font treatments. Photos, illustrations, and charts will vary from piece to piece, but overall each product should have the same look and feel and be recognizable as belonging to the EHC family.

EHC swoosh: The EHC swoosh appears at the bottom of the front cover along with the HHS/AHRQ branding elements. The color of the swoosh is white with an opacity setting of 50 percent. See above for sample covers. The swoosh can also be used as a design element on the interior pages. The swoosh can be full color, one Pantone color, or a screen of a Pantone color. The swoosh can be large or small, and if desired, only a portion of the swoosh can be used for design purposes. See below for sample swooshes and above for samples of branding with the the swoosh.

Full-color swoosh and one-color swoosh

Two sample swooshes are shown, one a blue circular swirl with orange, red, and green triangles, the other all in pink.

Photos: Photos may be used where appropriate and should relate to the publication topic. Photos must appeal to a diverse audience and represent racial and ethnic diversity. Spanish-language publications should try to have photos of Hispanic people. Each cover should have the same photo treatment. Photos must be full process color. All photos must be purchased royalty free.

Columns: Each page should have one column of text. The only exceptions to this are charts, tables, and figures that can have more than one column due to their complexity. Call outs and side bars if used as design elements can extend into or interrupt the one column of text.

Page Numbers: Page numbers should appear at the bottom left and right margins of each page. The numbers should be flush left with the margin on even numbered pages and flush right with the margin on odd numbered pages. The page numbers print in 11-point Myriad Roman. Covers are not numbered.

Fonts: Use the fonts below. If the subject matter is geared toward older people, larger font sizes should be used. Due to their complexity, charts and graphs can have text smaller than 11- or 12-point, but no smaller than 8 point.

  • Front cover title: 26-point Myriad Pro Bold.
  • Front cover subtitle: 18-point Myriad Pro Bold.
  • Body text: 13-point Minion Pro with 16-point leading.
  • Level 1 heads: 16-point Myriad Pro Bold. (White type in green or red bar)
  • Level 2 heads: 14-point Myriad Pro Bold.
  • Run-in heads: 13-point Minion Pro Bold.

Bullets: Square.

Hyphenation: Should be turned off.

Sample fonts and sizes

A box shows sample text: Subtitle is 18-point Myriad Pro Bold. Head Level 1 is 16-point Myriad Pro Bold [White text on green background]. Head Level 2 is 14-point Myriad Pro Bold. Body text is 13-point Minion Pro with 16-point leading, flush left, ragged right, no hyphenation. This is a sample of bulleted text with a square bullet. It should be flush left, ragged right, with no hyphenation. The text size is 13-point Minion Pro with 16-point leading. Run-in head is 13-point Minion Pro Bold. 

Branding: HHS, AHRQ, and EHC branding logos must be placed at the bottom of the front cover (see below). They should be reversed out of the full bleed color photo. The HHS/AHRQ/EHC logos must not be stretched, cropped, or modified in any way. The branding logo should fit proportionally with the design elements on the front cover. See sample below.

Front cover branding logo

The HHS, AHRQ,and EHC logos are shown in black.

AHRQ logo, publication number, date, and Web site must appear at bottom of back cover.

All AHRQ publications being printed for distribution from the AHRQ Clearinghouse must bear an AHRQ publication number and a date. These items normally appear at the bottom of cover four or on the last page of fact sheets and marketing materials. The AHRQ logo and publication number may be flush right or left depending on the design. The AHRQ editor will provide publication numbers to contractors. See sample below of flush left back cover.

Back cover logo

The AHRQ logo is shown above the Publication Number and date of publication.

Submitting Files to AHRQ:

For draft materials going to AHRQ for content review or layout, provide Word 2010 documents (do not provide PDF files).

For print-ready proofs to go to the Government Printing Office (GPO), provide AHRQ source files in Adobe InDesign. Include fonts, logos, and any picture files (TIFs, EPS, or JPGs) with the source files.

In addition to the electronic files, a full-size color printout of each page including bleeds and crop marks and a folding dummy are required.

GPO also requires that a completed Form 952 accompany print files. This form is downloadable from the GPO Web site.

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Page last reviewed June 2018
Page originally created February 2013
Internet Citation: Specifications for EHC Consumer Publications. Content last reviewed June 2018. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/research/publications/pubcomguide/ehcconspecs.html