AHRQ Publishing and Communications Guidelines

Specifications for Health IT Publications

Table of Contents

Ink Colors

Health IT publications print in black ink and Pantone 202 (red). Photos may print in full process color or black and white. Screens of black or Pantone 202 ink may also be used in the publications.


Inks may bleed off all four edges.

Sample products

The covers or first page of sample Health IT publications are shown.


Design Elements

Health IT circles: The health IT circles should be used in each publication. The circles print in a graduated screen from 90 percent of Pantone 202 to 30 percent of Pantone 202. The circles may be either staggered or aligned rows. The circles are always the same size within the groupings.

Sample circles

Two slightly staggered rows of circles in graded shades of red are shown.


Health IT circles with photos: Photos may be used where appropriate and should relate to the publication topic. Photos can print in full process color or black and white. Photos should always appear in circles. Three circular photos are often used together as a design element. The three photos shown in the sample below can be used for all health IT publications, or more specific photos may used that better relate to the publication’s topic.

Sample circle photos

Three circular photos are shown: a doctor shows a patient information on an electronic device, a grandmother, mother, and child gather around a computer screen, two people look up information on a laptop.


  • Front cover title: 25-point Futura Bold.
  • Front cover subtitle: 21-point Garamond.
  • Body text: 11-point Garamond with 13.5-point leading.
  • Level 1 heads: 14-point Garamond Bold with 16-point leading.
  • Level 2 heads: 14-point Garamond Semibold Italic with 16-point leading.
  • Run-in heads: 11-point Garamond Bold.




Should be turned off.

Sample fonts and sizes

A box shows sample text: Sample Title 25-point Futura Bold. Subtitle 21-point Garamond. Head Level 1 14-point Garamond Bold. Head Level 2 14-point Garamond Semibold Italic. Body text 11-point Garamond with 13.5-point leading, flush left, ragged right, no hyphenation. Bulleted text with a round bullet, flush left, ragged right, no hyphenation. Text size 11-point Garamond with 13.5-point leading. Run-in head 11-point Garamond Bold.


HHS and AHRQ branding logos must be placed at the bottom of the front cover (below). The HHS/AHRQ logos must not be stretched, cropped, or modified in any way. The branding logo should fit proportionally with the design elements on the front cover. Use black or white (reversed out) for color. The Health IT block may also be added to the right of the branding. A sample is shown below.

Front cover branding logo

The HHS and AHRQ logos are shown. The words 'Health IT' appear in white text inside a red block to the right.

AHRQ logo, publication number, and date must appear at bottom of back cover.

All AHRQ publications being printed for distribution from the AHRQ Clearinghouse must bear an AHRQ publication number and a date. These items normally appear at the bottom of cover four or on the last page of fact sheets and marketing materials. The AHRQ logo and publication number may be flush right or left depending on the design. The AHRQ editor will provide publication numbers to contractors. A sample of a flush left back cover is shown below.

Back cover logo

The AHRQ logo is shown above the Publication Number and date of publication.

Submitting Files to AHRQ

For draft materials going to AHRQ for content review or layout, provide Word® 2010 documents (do not provide PDF files).

For print-ready proofs to go to the Government Printing Office (GPO), provide AHRQ source files in Quark Xpress or Adobe InDesign. Include fonts, logos, and any picture files (TIFs, EPS, or JPGs) with the source files.

In addition to the electronic files, a full-size color printout of each page including bleeds and crop marks and a folding dummy are required.

GPO also requires that a completed Form 952 accompany print files. This form is downloadable from the GPO Web site.

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Page last reviewed June 2018
Page originally created February 2013
Internet Citation: Specifications for Health IT Publications. Content last reviewed June 2018. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/research/publications/pubcomguide/hitspecs.html