Tell a Story To Engage People in a Health Care Quality Report

If possible, your “front” page can also include a brief vignette that highlights one of the key messages you are trying to get across in more human and concrete terms. A story is an effective way to engage your readers emotionally and mentally.

Here are a few examples of story topics:

  • How using the report made a difference in the quality of care a particular community member received.
  • A problem a patient faced because she didn’t check out the performance of a particular facility.

A story can be as simple as a photograph and a quote from a patient. Massachusetts Health Quality Partners, for example, includes quotes from consumers on the home page of its quality report: Of course, if you use a photograph and someone’s name, you must have explicit written permission.

When space is an issue, move the stories to a separate part of the report. Direct users to them by providing a link in a Web-based report or the page number in a print report.

Also in "Communicating Key Information Upfront"

Page last reviewed November 2018
Page originally created February 2015
Internet Citation: Tell a Story To Engage People in a Health Care Quality Report. Content last reviewed November 2018. Agency for Healthcare Research and Quality, Rockville, MD.
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