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Research Studies is a compilation of published research articles funded by AHRQ or authored by AHRQ researchers.
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1 to 1 of 1 Research Studies DisplayedLee BY, Greene D, Scannell SA
The need for systems approaches for precision communications in public health.
This paper discusses the major challenges in communicating health-related information due to the involvement of multiple complex systems from the creation of the information to the sources and channels of dispersion to the information users themselves. The virality of COVID-19 misinformation and disinformation brought this issue to light very prominently. The authors discuss a range of systems approaches and methods, such as systems mapping and systems modeling, that can help better elucidate complex systems. They believe using these methods to better characterize the various systems involved in communicating public health-related information can lead to the development of more tailored, precise, and proactive communications. Their hope is that proceeding in an iterative manner to help design, implement, and adjust such communications strategies can increase impact and leave less opportunity for misinformation and disinformation to spread.
AHRQ-funded; HS028165.
Citation: Lee BY, Greene D, Scannell SA .
The need for systems approaches for precision communications in public health.
J Health Commun 2023 Apr 7; 28(sup1):13-24. doi: 10.1080/10810730.2023.2220668..
Keywords: Communication, Public Health