National Healthcare Quality and Disparities Report
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Research Studies is a compilation of published research articles funded by AHRQ or authored by AHRQ researchers.
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1 to 1 of 1 Research Studies DisplayedDesai SM, Shambhu S, Mehrotra A
Online advertising increased New Hampshire residents' use of provider price tool but not use of lower-price providers.
This study looked at the results of an online advertising campaign to increase consumers’ awareness about insurer-specific negotiated price information available on New Hampshire’s public price transparency website. The campaign led to a more than 600% increase in visits to the website, but it did not translate to increased use of lower-price providers. The authors concluded that the findings imply that the limited success is driven by structural factors that limit consumers’ ability to use health care price information as opposed to only a lack of awareness about price transparency tools.
AHRQ-funded; HS026980.
Citation: Desai SM, Shambhu S, Mehrotra A .
Online advertising increased New Hampshire residents' use of provider price tool but not use of lower-price providers.
Health Aff 2021 Mar;40(3):521-28. doi: 10.1377/hlthaff.2020.01039..
Keywords: Healthcare Costs, Healthcare Delivery