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Research Studies is a compilation of published research articles funded by AHRQ or authored by AHRQ researchers.
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1 to 1 of 1 Research Studies DisplayedMathur MB, Gould M, Khazeni N
Direct-to-consumer drug advertisements can paradoxically increase intentions to adopt lifestyle changes.
The researchers aimed to assess whether priming with real direct-to-consumer (DTC) television advertisements elicited boomerang effects on perceptions of lifestyle change and whether these effects, if present, were moderated by individual problem status. They found that real television advertisements elicited only a weak boomerang effect on perceived effectiveness and elicited an unexpected reverse boomerang effect on personal intentions to use lifestyle change versus drugs.
AHRQ-funded; HS019816.
Citation: Mathur MB, Gould M, Khazeni N .
Direct-to-consumer drug advertisements can paradoxically increase intentions to adopt lifestyle changes.
Front Psychol 2016 Oct 3;7:1533. doi: 10.3389/fpsyg.2016.01533.
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Keywords: Medication, Lifestyle Changes, Lifestyle Changes, Education: Patient and Caregiver