Communicating Key Information Upfront

Whether your report is on paper or the Web, the first page that users see is critical. You have just a few seconds to engage a potential user before they decide to move on. This section describes the messages and other content that you have to get across, clearly and concisely, to capture the attention of potential users.

Keep in mind that the design of your report has to be attractive and uncluttered at the same time that it provides space for these key pieces of information. To learn about design principles in the context of report cards, go to Tips on Designing a Quality Report.

Also in "Explain and Motivate"

Page last reviewed March 2016
Page originally created February 2015
Internet Citation: Communicating Key Information Upfront. Content last reviewed March 2016. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/professionals/quality-patient-safety/talkingquality/create/communicate/index.html