Tips on Designing a Health Care Quality Report for Consumers

It takes good design as well as good writing to create a clear and effective consumer report on quality. You can use design features to:

  • Attract and hold the attention of your intended audience.
  • Help readers find information of personal interest.
  • Help readers make appropriate comparisons and interpret them correctly.

To create a good design, you’ll need to apply some basic design principles, work effectively with your design team, and get feedback from your intended audience to be sure your design is working well. This section offers tips to help you with these tasks.[1]

[1] Some of this content is adapted from McGee J. Toolkit for Making Written Material Clear and Effective (forthcoming). Centers for Medicare & Medicaid Services.
Page last reviewed July 2011
Page originally created February 2015
Internet Citation: Tips on Designing a Health Care Quality Report for Consumers. Content last reviewed July 2011. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/talkingquality/resources/design/index.html
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