AHRQ has created a branded identity so external audiences can easily recognize our messages and materials. This section provides an overview of how to apply AHRQ's branded identity and design elements to products and materials.
The HHS-AHRQ branding must be included on all official, AHRQ-sponsored products produced in-house or by a contractor. Contractors must request the branding files from the managing editor and may not create their own logos. Grantees will not use the HHS or AHRQ logos on their products.
The branding is a combination of these design elements:
- HHS logo (Department level)
- AHRQ logo (Agency level)
- When permitted: other program logo or identification
Note: Place the following at the bottom of the first page of the document.
Examples follow of how to place logos for other programs, partners, and Federal agencies. An example of the back of a publication is also shown.
Teamed with user-friendly name of program
Teamed with non-Federal partner
Teamed with other Federal agency
Back of publication
Overarching Agency products use a specific color palette:
♦ PMS 300 (RGB 0, 94, 184; CMYK 99, 50, 0, 0)
♦ PMS 2613 (RGB 103, 30, 117; CMYK 74, 99, 5, 11)
♦ PMS 123 (RGB, 255, 199, 44; CMYK 0, 19, 89, 0)
Agency product examples
For header, footer, and subordinate page header graphics, as well as implementation source codes, contact Tonya McArther, 301-427-1392. Do not create custom headers or footers for AHRQ. Custom headers and footers for specific projects (e.g., HCUP) may be used with the AHRQ header and footer on third-level domain sites.
AHRQ staff are required to use the AHRQ slide template (Powerpoint, 1.8 MB) for all presentations. It is available on the AHRQ intranet. Contractors can use the AHRQ slide template for presentations they make on the Agency’s behalf. AHRQ project officers can provide the template file. If contractors opt to use their own template, they must include HHS-AHRQ branding on all slides.
Contractors may not use their logos on AHRQ slide presentations; however, the contractor company name may appear on the title slide in small but visible type.
AHRQ master slide template examples
Master Slide Template Examples
Products for AHRQ’s major programs have a look that ties them together. Colors and design elements give them their own identity within the AHRQ brand.
Consult the managing editor for product design specifications for AHRQ’s major programs.
In most cases, the AHRQ logo must appear with the HHS logo. In some cases, the AHRQ logo may appear by itself. General guidance follows:
- Do not use the AHRQ logo if it may appear to be an endorsement.
- If other HHS and Federal agencies provide their logos, AHRQ permits its logo to be used.
- Consult the OC managing editor before using the logo.
The AHRQ logo is available in several formats. Use the following table to determine which format to request.
|EPS or TIF|
|Web||JPEG or GIF|
Division of Print and Electronic Publishing
Office of Communications