Developing Invitation Messages That Increase CAHPS Survey Response Rates

Summary

This AHRQ webcast examined how wording changes in emailed and mailed survey invitations can increase participation in CAHPS patient experience surveys. Speakers discussed what's known about the impact of survey invitations on response rates and shared the results of two experiments designed to encourage survey responses

Speakers

Caren Ginsberg
Caren Ginsberg, Ph.D.
Director, CAHPS Division
Center for Quality Improvement and Patient Safety
Agency for Healthcare Research and Quality
Rockville, MD
 
Jack Fowler
Jack Fowler, Ph.D.
Center for Survey Research
University of Massachusetts Boston
 
Dale Shaller
Dale Shaller
Shaller Consulting Group
 
Julie Brown
Julie Brown
RAND
Santa Monica, CA (Moderator)
 

 

Page last reviewed September 2019
Page originally created July 2019
Internet Citation: Developing Invitation Messages That Increase CAHPS Survey Response Rates. Content last reviewed September 2019. Agency for Healthcare Research and Quality, Rockville, MD. https://www.ahrq.gov/cahps/news-and-events/events/webinar-091019.html
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